Our mission is to help unlock the potential of the Agri-food industry through its people and helping companies use technology better.
Over Jonathan's career, he has gained significant exposure to change, technology and the commercial realities of the agri-food supply chain, particularly fresh produce.
"I believe there is a vital need to help companies and their people utilise technology to improve collaboration, productivity and profitability, but also to be different and to create new possibilities."
The agri-food industry has some fantastic opportunities to help feed a growing global population, improve human health and reverse climate change. To do this whilst contributing to our communities, growing, being profitable and offering our customers value for money is the true goal.
"Whilst there are many people who can sell technology or offer consulting services, I bring deep knowledge of the cultural change required to gain the real value out of technology investments. This along with a clear understanding of how the industry works and the pressures it operates under."
“I use my ability to understand, interpret and challenge the ways of thinking of those working with food and those in technology to support better solutions through collective actions.”